Selecting the e-commerce platform that will best meet your business’s needs and your clients is one of the most significant aspects of setting up an online store. Choosing the right e-commerce platform is a challenging task; there are hundreds of e-commerce options available for businesses of all kinds, and each forum differs in different ways. With that in mind, one factor that many business owners neglect is the extent to which the platform is developed with SEO (Search Engine Optimization) in mind. Selecting an e-commerce platform with specific SEO features in place will save you a lot of time and frustration down the road if you need to make structural adjustments to your site. However, without a clear concept of what an e-commerce platform should offer or enough SEO understanding, the actual selection process might be complicated. Also, many e-commerce enterprises are promoting their platforms’ “SEO-friendliness” when they are, in fact, rather SEO-unfriendly.
Consider how your selected platform compares up against the five suggestions stated below before making a final decision about which platform is ideal for you. The five most essential SEO characteristics to look for in an e-commerce platform are:
1. Ability to customize URLs, Title Tags, Header Tags and Meta Descriptions:
You will have problems adjusting the way your website is shown on Google if your selected platform does not allow you to alter title tags, meta descriptions, URLs, and header (H1, H2, etc.) tags for your home page, product pages, collections pages, and other configurable pages.
2. Simple 301 redirects and a well-optimized URL structure:
Automatically produced URLs that are difficult for search engines to grasp, especially on product pages and dynamically generated sites, is a fairly typical problem for e-commerce systems. However, for SEO purposes, the URL remains one of the most significant components of any website. It tells the search engine what the page is about and the method through which the search engine finds that page. As a result, an SEO-friendly e-commerce platform allows you to alter URL strings and rearrange their structure fast and efficiently. Even better is an e-commerce platform that allows a simple 301 redirection from the old to the new URL.
3. Customization for mobile devices:
Just when you thought you were keeping up with the competition by opening an online store, it’s now more important than ever to make sure that customers who visit your website via a mobile device have a positive shopping experience as well – which may necessitate the creation of a separate mobile site.
Cutting-edge e-commerce platforms will provide you with options for optimizing your website for mobile devices – either through an app that creates a mobile store for you or through responsive design, which allows a website to change its size and shape depending on the screen it is displayed.
4. A practical internal search function, as well as proper indexation of internal search results pages:
When consumer types in the name of a product, its category, or other relevant characteristics to filter among your products, and intelligent e-commerce platform provides correct results.
5. Excellent customer service and a competent technical team:
Because many of these methods are dependent on the capabilities of each e-commerce platform, it’ll be critical to establishing a relationship with that platform’s support team to ensure that your online store follows these vital SEO guidelines.
Because each e-commerce platform is different, even the most skilled web developers and SEO experts may require technical assistance to make adjustments or correctly set up the online store. Before entering into a contract with an e-commerce company, make sure to discuss both parties’ requirements and look into what informational resources are accessible to you.