The process of selecting keywords for SEO should begin with strategic keyword research, which usually entails considering the monthly search volume and the competitiveness of your possible target keywords in terms of both search and paid issues. But it doesn’t stop there; knowing which types of keywords to target in SEO is what will set you apart from the competition.
So, today, we’ll discuss the various types of SEO keywords to consider while developing a content plan for your website.
Here are the ten different types of SEO keywords you should think about when creating your website content:
- General Keywords
- Primary Keywords
- LSI Keywords
- Market Segment Keywords
- Customer-Defining Keywords
- Branded Keywords
- Product Keywords
- Competitor Keywords
- Geo-Targeted Keywords
- Buyer Intent Keywords
General Keywords: Keywords in SEO commonly falls into three general types:
- Short-tail Keywords
- The mid-tail Keywords
- Long-tail Keywords
Short-tail keywords: Because they have one to two phrases, short-tail keywords are also known as head keywords or generic keywords. They usually cover broad keywords that attract a lot of traffic. The most prevalent feature of short-tail keywords is their high competitiveness in search rankings — they are perhaps the most difficult to rank for among all other sorts of SEO keywords.
Example: laptop accessories
Mid-tail Keyword: Mid-tail keywords, as the name implies, is made up of two to three words that describe what the consumer is looking for more precisely. Mid-tail keywords frequently vary from having a significant level of traffic and more competition to having a low volume of traffic and less competition.
Example: best laptop accessories
Long-tail Keyword: Long-tail keywords are those that have four or more words in them and are the most descriptive and particular keywords to use in your article. Long-tail keywords often have lower visitor volumes and less competition than the first two types of keywords in SEO, providing you a better chance to rank and convert.
Example: best laptop accessories for MacBook Pro
The main topic or idea that you should target on a specific web page must be your primary keyword — every single page on your website must have a single primary keyword to target. However, there is one disclaimer: do not stuff your keywords. Otherwise, the search engines, notably Google, would consider it keyword spamming and will likely penalize your website as a result.
example: laptop for graphic designers
LSI Keywords (Latent Semantic Indexing):
LSI keywords, also known as related keywords, are generated by search engine systems assessing the terms users use when searching the web and generating different sets of words linked to a specific topic or explore interest. To avoid keyword stuffing and cover a wide range of search terms used for a single topic, a web page must have a single primary keyword and at least three or more related terms.
Market Segment Keywords:
Market segment keywords are typically generic terms that refer to broad industries, brands, or items. Your target audience could use it at the beginning of their product research, commonly known as the first step in the purchasing journey.
Example: laptop for graphic design
Customer-defining keywords are terms that are often utilized by a portion of the audience or customers, elaborating on what they’re looking for and describing who requires the item or service they’re attempting to find or purchase.
Example: laptop for professional graphic designers
Branded keywords are terms that feature a brand’s name in addition to specific product descriptions, product names, or product types.
Customers that are exclusively interested in products from a single, specific firm or brand are likely to use branded keywords in SEO.
Example: best Apple laptops and accessories
Product keywords are search terms that are particular to a company’s products and services. For example, E-commerce retail outlets of products from various manufacturers in a specific niche typically assess and use product types of keywords in SEO.
Example: MacBook Pro laptop specs
Because it allows you to target similar buyer interests and potential customers who are not yet familiar with your brand or website, brands purposefully find keywords for SEO used by their competitors – investigating the keywords of competitor brands is a beneficial practice.
Example: For Apple laptops, a competitor keyword could be “best Microsoft laptop for students”
Keywords that target a specific country, state, city, or neighborhood are known as geo-targeted keywords in SEO. Local businesses that want to reach out to more customers in their area would benefit greatly from this keyword type.
Example: MacBook laptop shops in Thailand
Buyer Intent Keywords:
Buyer intent terms are among the most critical types of keywords in SEO since they are the words used by potential buyers who are ready to buy your goods or use a service you provide.
Example Keyword: Buy MacBook Pro